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Women in PR Events

Are we obsessed with being likeable?

18th June 2026
2:30 pm - 5:00 pm
Manchester

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Exploration of a hugely important topic through industry leading research, an expert panel followed by drinks, nibbles and networking.

Are we obsessed with being likeable?

It’s official: we’re a nation of people pleasers! But are good manners more important than productive confrontation?

And how much do we shrink or change ourselves to be liked by others?

This is a huge topic at work, and research shows that women are significantly more affected by what’s called Likeability Labour – the mental and financial cost of making yourself more palatable to others.

Social psychologist Amy Kean will explore the findings of Good Shout’s research report: Shapeshifters, and explore all the unnecessary tactics we use to be liked at work.

This will be followed by a brilliant discussion from comms industry experts about how likeability labour affects our everyday lives.

There will also be plenty of opportunity for networking, pre and post event.


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